'[Social] Constructionism offers a bold invitation to transform social life, to build new futures. Transforming ourselves, our relationships, or our culture need not to await the intervention of some expert, a set of laws, public policies or the like. As we speak and write at this moment we participate in creating the future - for good or ill. If we long for change, we must also confront the challenge of generating new meanings, of becoming poetic activists. New patterns of social life are not secured simply by rejecting the meanings as given - for example, avoiding sexist or racist language. Rather, the strong invitation is for the emergence of new forms of language, ways of interpreting the world, patterns of representation. Invited are generative discourses, that is, ways of talking and writing (and otherwise representing) that simultaneously challenge existing traditions of understanding, and offer possibilities for action.'

Kenneth Gergen